I’m not suggesting you underpromise… just that you overdeliver – every time you possibly can.
It’s really not that difficult.
Pleasantly surprise your customers and they’ll keep coming back.
Here are a few ideas:
- Have their order done a few days earlier than they expected. Tell them 2 weeks to delivery, but deliver in 10-12 days. Customers love that!*
- Whatever you do, never deliver late (this is different than the idea above, but even more important). In an era of flaky shirt printers, your timeliness is an asset. Build in an extra shipping day in case there’s a carrier delay.
- Prep shirts by folding them individually (here’s two quick ways). Also, group them either by size or in the order on the paperwork. Makes it much easier for them to count and distribute once they get home. Don’t fold a massive stack of shirts in half and force the customer to take it apart to distribute. Everyone loves a nicely folded shirt like it’s fresh off the store shelf!
- Always ensure the finished product looks better in real life than it did in your customer’s head (this is always easy with bling shirts, which always look better in person than on-screen).
*On accomplishing short lead times: BlingFORCE can help you meet this goal as we typically make & ship transfers orders in just 2 business days. Did you know the “industry standard” for rhinestone transfers is 6-10 days!? What are those other companies doing with that extra week?
And those are some relatively simple ways to overdeliver every time, and help ensure a high customer repeat rate.