Perhaps you’re used to selling custom printed shirts in bulk for cheap – $7-$10. This is NOT that. Rhinestone and glitter-embellished apparel, especially custom designed apparel, brings a premium that increases the value of the product 2-4x.
Here’s an example of our MSRP on a bling shirt with a single-placement front design, made from all rhinestones, with a custom logo such as a team name, on a good quality shirt – we’ll use the Bella 6405 relaxed fit v-neck (our #1 best seller) for this comparison:
1-11 pcs: $27.99
24-95 pcs: $19.99
96+ pcs: $16.99
Of course, you can price these any way you like, depending on a multitude of factors including the demographics/income of your customers, speed to delivery, quantity, etc. You can also expect to add a premium to its value if you have a walk-in storefront where the customers can sample/size the apparel items, so their purchase is not sight-unseen like it is online. You’re also free to charge any sort of setup fee they’ll pay.
Some of our customers retail customized bling apparel for up to double the prices list above.
Let’s for example say you’re using a shirt that costs $5 blank, a transfer that costs $4.50, and you have say $1 in labor costs for the pressing. You’re in it for $10.50. How much can you sell an incredible, fully-customized bling shirt for?